Duff & Phelps Launches Celebrity Brand Valuation Report 2018

We are pleased to announce the fourth edition of our Celebrity Brand Valuation Report 2018: "The Bold, the Beautiful and the Brilliant." The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

Key findings from the report include:

  • Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.
  • Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.
  • Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.
Celebrity - Top 10  2018  2017
 Brand Rank Brand Value  Brand Rank 
 Virat Kohli  1  170.9  1
 Deepika Padukone  2  102.5  3
 Akshay Kumar  3  67.3  4
 Ranveer Singh  4  63.0  5
 Shah Rukh Khan  5  60.7  2
 Salman Khan  6  55.8  6
 Amitabh Bachchan  7  41.2  8
 Alia Bhatt  8  36.5  9
 Varun Dhawan  9  31.6  10
 Hrithik Roshan  10 31.0   7

Key media highlights:

 

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